Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing
Mathias Elsässer
| Year of publication: |
[2022]
|
|---|---|
| Authors: | Elsässer, Mathias |
| Institutions: | ibidem-Verlag (publisher) |
| Publisher: |
Stuttgart : ibidem Verlag |
| Subject: | Marketingmanagement | Marketing management | Daten | Data | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [ibidem.eu] |
| Extent: | 219 Seiten Illustrationen 21 cm x 14.8 cm, 288 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-8382-1651-5 ; 3-8382-1651-2 ; 978-3-8382-7651-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012886319