Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking
Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya, Ravi Vaidyanathan, Syed Ferhat Anwar, Farhana Sarker, Khondaker A. Mamun
| Year of publication: |
2024
|
|---|---|
| Authors: | Mashrur, Fazla Rabbi ; Rahman, Khandoker Mahmudur ; Miya, Mohammad Tohidul Islam ; Vaidyanathan, Ravi ; Anwar, Syed Ferhat ; Sarker, Farhana ; Mamun, Khondaker A. |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 3, p. 1146-1157
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| Subject: | Konsumentenverhalten | Consumer behaviour | Neuromarketing | Visuelle Wahrnehmung | Visual perception | Signalling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2253 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575570