Intelligent systems and artificial intelligence to enhance customer segmentation
Renato Lopes da Costa, Rui Gonçalves, Bruno Fachada, Leandro Pereira, Álvaro Dias
| Year of publication: |
2025
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|---|---|
| Authors: | Costa, Renato J. Lopes da ; Gonçalves, Rui ; Fachada, Bruno ; Pereira, Leandro ; Dias, Álvaro Lopes |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 49.2025, 1, p. 65-93
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| Subject: | artificial intelligence | customer segmentation | decision making support | market research | marketing strategy | Künstliche Intelligenz | Artificial intelligence | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Expertensystem | Expert system | Management-Informationssystem | Management information system | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2025.145959 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015409555