Intensive WOM-behavior in the healthcare sector : the case of an Austrian hospital’s Facebook site
Sebastian Martin, Birgit Grüb
| Year of publication: |
2020
|
|---|---|
| Authors: | Martin, Sebastian ; Grüb-Martin, Birgit |
| Subject: | Word-of-mouth | eWOM | Recommendation | Healthcare | Hospital | Social media | Facebook | Social Web | Social web | Krankenhaus | Virales Marketing | Viral marketing | Gesundheitsversorgung | Health care | Online-Marketing | Internet marketing | Österreich | Austria | Gesundheitswesen | Health care system | Gastgewerbe | Hospitality industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-020-00250-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012292920