Interacting user-generated content technologies : how questions and answers affect consumer reviews
Year of publication: |
2021
|
---|---|
Authors: | Banerjee, Shrabastee ; Dellarocas, Chrysanthos ; Zervas, Georgios |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 4, p. 742-761
|
Subject: | e-commerce | Q&A | reputation systems | user-generated content | Social Web | Social web | Kundenintegration | Customer integration | Electronic Commerce | E-commerce | Reputation | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Web 2.0-Technologien | Web 2.0 technologies | Content Management | Content management |
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