Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements

Erjen van Nierop, Dennis Fok and Philip Hans Franses

Year of publication:	Mar. 2006
Other Persons:	Nierop, Johannes Erjen Maurice van (contributor) ; Fok, Dennis (contributor) ; Franses, Philip Hans (contributor)
Publisher:	Rotterdam : ERIM
Subject:	Category Management \| Category management \| Werbewirkung \| Advertising effects \| Bayes-Statistik \| Bayesian inference \| Monte-Carlo-Simulation \| Monte Carlo simulation

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