Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements

Erjen van Nierop; Dennis Fok; Philip Hans Franses

Year of publication:	2008
Authors:	Nierop, Johannes Erjen Maurice van ; Fok, Dennis ; Franses, Philip Hans
Published in:	Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 6, p. 1065-1082
Subject:	Werbewirkung \| Advertising effects \| Category Management \| Category management \| Monte-Carlo-Simulation \| Monte Carlo simulation \| Bayes-Statistik \| Bayesian inference

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