Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising
| Year of publication: |
1997
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|---|---|
| Authors: | Bult, J.R. ; Scheer, H.van der ; Wansbeek, T. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 14.1997, 4, p. 301-308
|