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Interactions between consumers and firms : identifying the direct mail-prone consumer

P. N. Spring, T. Wansbeek and P. S. H. Leeflang
Year of publication:
2000
Authors: Spring, P. N. ; Wansbeek, Tom ; Leeflang, Peter
Publisher: Groningen
Subject: Lieferantenmanagement | Supplier relationship management | Direktmarketing | Direct marketing | Theorie | Theory
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