Interactions between customer relationship management technology infrastructure, loyalty & customer satisfaction : evidence from Iran
Meysam Dadar, Ghanbar Amirnejad
| Year of publication: |
März 2017
|
|---|---|
| Authors: | Dadar, Meysam ; Amirnejad, Ghanbar |
| Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 1, p. 1326-1333
|
| Subject: | CRM Infrastructure | CRM Success | Customer Satisfaction | Customer Loyalty | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Iran | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011764677