Interactions within online review sites : motives, effects and management
Andreas Munzel
| Alternative title: | Essays on determinants and consequences of electronic word of mouth via consumer online reviews |
|---|---|
| Year of publication: |
2013
|
| Authors: | Munzel, Andreas |
| Publisher: |
München : FGM-Verl., Verl. der FGM Förderges. Marketing e.V. an der Ludwig-Maximilians-Univ. München |
| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Motivation | Glaubwürdigkeit | Credibility | Beschwerdemanagement | Complaint management | Deutschland | Germany | Mund-zu-Mund-Werbung | Electronic Commerce |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 324 S. graph. Darst 21 cm |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing. - München : FGM-Verlag, ZDB-ID 260765-7. - Vol. Bd. 79 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: München, Univ., Diss., 2012 u.d.T.: Munzel, Andreas: Essays on determinants and consequences of electronic word of mouth via consumer online reviews |
| ISBN: | 978-3-940260-29-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201403