Interactive effects of market orientation, innovation orientation and sales control systems on firm performance in B2B markets
Ugur Burak Aydin and Umit Alniacik
| Year of publication: |
2024
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|---|---|
| Authors: | Aydin, Ugur Burak ; Alniacik, Umit |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 12, p. 3337-3352
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| Subject: | Company performance | Innovation orientation | Market orientation | Sales control systems | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Innovation | Innovationsmanagement | Innovation management | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2024-0033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211003