Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Neha Sharma and T. J. Kamalanabhan
| Year of publication: |
2012
|
|---|---|
| Authors: | Sharma, Neha ; Kamalanabhan, T. J. |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 17.2012, 3, p. 300-322
|
| Subject: | Interne Kommunikation | Internal communication | Interne Markenführung | Internal branding | Arbeitsverhalten | Work behaviour | Erdölindustrie | Oil industry | Öffentliches Unternehmen | Public enterprise | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621662