Internal stakeholders' claims on branding a state university
Ruby Roy Dholakia
| Year of publication: |
October-December 2017
|
|---|---|
| Authors: | Dholakia, Ruby R. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 4, p. 226-238
|
| Subject: | Internal branding | services marketing | higher education | IBM | public sector | Markenführung | Brand management | Hochschule | Higher education institution | Stakeholder | Dienstleistungsmarketing | Services marketing | Öffentlicher Sektor | Public sector | Nonprofit-Marketing | Nonprofit marketing | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2017.1363580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011798686