Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures
| Year of publication: |
1999
|
|---|---|
| Authors: | Darmon, Rene Y. ; Rouzies, Dominique |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 46.1999, 1, p. 67-81
|
| Publisher: |
Elsevier |