International marketing strategy : analysis, development and implementation
Isobel Doole, Robin Lowe & Alexandra Kenyon
| Year of publication: |
[2016] ; Seventh edition
|
|---|---|
| Authors: | Doole, Isobel ; Lowe, Robin ; Kenyon, Alexandra J. |
| Publisher: |
Andover, Hampshire : Cengage Learning |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxvi, 465 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-1-4737-2370-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011536357