International marketing strategy : analysis, development and implementation
Chris Phillips; Isobel Doole and Robin Lowe
| Year of publication: |
1994 ; 1. publ.
|
|---|---|
| Authors: | Phillips, Chris ; Doole, Isobel ; Lowe, Robin |
| Other Persons: | Phillips, Christopher (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Markteintritt | Market entry | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 508 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Gewebe : £ 50.00 ; kart. : £ 16.99 |
| ISBN: | 0-415-08984-0 ; 0-415-08985-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000418260