International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries
| Year of publication: |
1994
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Ulgado, Francis M. ; Agarwal, James ; Baalbaki, Imad B. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 11.1994, 2, p. 5-15
|