International strategy for SMEs : criteria for foreign markets and entry modes selection
Fabio Musso and Barbara Francioni
| Year of publication: |
2014
|
|---|---|
| Authors: | Musso, Fabio ; Francioni, Barbara |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 21.2014, 2, p. 301-312
|
| Subject: | Entry mode selection | International market selection | International marketing strategy | Small- and medium-size enterprises | KMU | SME | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Markteintritt | Market entry | Auslandsinvestition | Foreign investment | Internationale Marktsegmentierung | International market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388588