Internationales Marketing-Management : ein markenorientierter Ansatz
Heribert Meffert ; Christoph Burmann ; Christian Becker
| Year of publication: |
2010 ; 4., vollst. überarb. Aufl.
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|---|---|
| Authors: | Meffert, Heribert ; Burmann, Christoph ; Becker, Christian |
| Published in: | |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 297 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-17-016923-4 ; 3-17-016923-8 |
| Source: |
Persistent link: https://www.econbiz.de/10008777631