Internationalization processes of SMEs : foreign market entry mode choice, experiential learning, and host-country selection

presented by Lina Hollender, M. Sc.

Year of publication:	19.10.2017
Authors:	Hollender, Lina
Publisher:	Düsseldorf : Universitäts- und Landesbibliothek der Heinrich-Heine-Universität Düsseldorf
Subject:	Globalisierung \| Globalization \| Internationale Marktsegmentierung \| International market segmentation \| KMU \| SME

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