Internet channel and perceived cannibalization: Scale development and validation in a personal selling context
| Year of publication: |
2009
|
|---|---|
| Authors: | Sharma, Dheeraj ; Gassenheimer, Jule B. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 43.2009, 7-8, p. 1076
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