Internet channel and perceived cannibalization : scale development and validation in a personal selling context
Dheeraj Sharma and Jule B. Gassenheimer
| Year of publication: |
2009
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|---|---|
| Authors: | Sharma, Dheeraj ; Gassenheimer, Jule B. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 7/8, p. 1076-1091
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| Subject: | Vertriebsweg | Distribution channel | Internet | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525808