Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy, Stephanie Lim Mei Ling, Nishad Nawaz, and Gemini Velleringatt Joy
| Year of publication: |
2024
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|---|---|
| Authors: | Rangaswamy, Easwaramoorthy ; Ling, Stephanie Lim Mei ; Nawaz, Nishad ; Joy, Gemini V. |
| Published in: |
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, ISBN 9789819709960. - 2024, p. 205-229
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| Subject: | Consumer behaviour | Digital marketing | Instant messaging | Social media | Konsumentenverhalten | Social Web | Social web | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Internet der Dinge | Internet of things | Marketingmanagement | Marketing management | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-981-97-0996-0_12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014563877