Internet positioning and performance of e-tailers : an empirical analysis
Year of publication: |
2010
|
---|---|
Authors: | Serrano-Cinca, Carlos ; Fuertes-Callén, Yolanda ; Gutiérrez-Nieto, Begoña |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 9.2010, 1/6, p. 237-248
|
Subject: | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Website | Wettbewerbsvorteil | Competitive advantage | Hauptkomponentenanalyse | Principal component analysis | USA | United States |
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