Internet technologies, ECRM capabilities, and performance benefits for SMEs : an exploratory study
Paul Harrigan; Andreas Schroeder; Israr Qureshi; Yulin Fang; Patrick Ibbotson ...
| Year of publication: |
2010
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|---|---|
| Authors: | Harrigan, Paul ; Schroeder, Andreas ; Qureshi, Israr ; Fang, Yulin ; Ibbotson, Patrick |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 15.2010/11, 2, p. 7-46
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| Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | KMU | SME | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008858241