Internet users' attitude and behavioural intention on ebranding
Kelvin Lee; Kenneth E. Miller
| Year of publication: |
2006
|
|---|---|
| Authors: | Lee, Kelvin ; Miller, Kenneth E. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 3.2006, 4, p. 335-354
|
| Subject: | Online-Marketing | Internet marketing | Website | Benutzerschnittstelle | User interface | Mediennutzung | Media usage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003444436