Interplay between benefit appeal and valence framing in reducing smoking behavior : evidence from a field experience
Nurit Nobel
Year of publication: |
2023
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Authors: | Nobel, Nurit |
Published in: |
Journal of behavioral decision making. - New York, NY [u.a.] : Wiley, ISSN 1099-0771, ZDB-ID 1477211-5. - Vol. 36.2023, 2, Art.-No. e2301, p. 1-11
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Subject: | behavior change | field experiment | framing | money | smoking | time | valence | Rauchen | Smoking | Feldforschung | Field research | Experiment | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Verhalten | Behaviour |
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