Interpretive consumer research : paradigms, methodologies & applications
Suzanne C. Beckmann ... (eds.)
| Year of publication: |
2001 ; 1. ed., 2. impr.
|
|---|---|
| Other Persons: | Beckmann, Suzanne C. (contributor) |
| Publisher: |
Copenhagen : Handelshøjskolens Forl. [u.a.] |
| Subject: | Verbraucherforschung | Aufsatzsammlung | Verbraucherverhalten | Forschungsmethode | Interpretation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 365 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 87-16-13491-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004609001