Intervariable influence analysis of hierarchy of effect (HOE) model in cross-border e-commerce : study case : Shopee and Lazada
Diyang Risma Gabriella, Anna Amalyah Agus
| Year of publication: |
2020
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|---|---|
| Authors: | Gabriella, Diyang Risma ; Agus, Anna Amalyah |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 12.2020, 2, p. 112-120
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| Subject: | E-commerce | Cross-border e-commerce | Business to customer | Online shopping | Involvement | SEM | Hierarchy of effect model | Electronic Commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Hierarchie | Hierarchy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21002/amj.v12i2.12901 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012503614