Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Kelly Hewett and Helena F. Allman
| Year of publication: |
2020
|
|---|---|
| Authors: | Hewett, Kelly ; Allman, Helena F. |
| Published in: |
Handbook on cross-cultural marketing. - Northampton : Edward Elgar Publishing, ISBN 978-1-78897-854-5. - 2020, p. 115-132
|
| Subject: | Produktentwicklung | New product development | Produktinformation | Product information | Markenimage | Brand image | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Zielgruppe | Target group | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788978545.00017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459484