Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being
| Year of publication: |
2013
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|---|---|
| Authors: | Davis, Brennan ; Pechmann, Cornelia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 8, p. 1168-1170
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