Introduction to Google Analytics : A Guide for Absolute Beginners

Contents -- About the Author -- About the Technical Reviewer -- Introduction -- Chapter 1: Overview -- Don't Be Alarmed: Analytics Can Be Fun -- Personal ROI: How Analytics Will Help Your Career and Your Organization -- Social Media Marketing -- Digital/Online Marketing -- Business Intelligence -- Organizational ROI -- Free and Corporate Tools -- Google Analytics -- Adobe Analytics: Omniture -- Open Source Analytics -- Social Analytics -- Things Change -- Search Drill -- Learning More -- Conclusion -- Chapter 2: Blogalytics -- Create a Google Account/Gmail Address -- Start a Blog -- Start a Google Analytics Account -- Connect Google Analytics to Blogger -- Looking at Google Analytics -- Learning More -- Conclusion -- Chapter 3: Getting Traffic for Analytics -- Basic Social Media Promotion -- Get the Link -- Make Your Pitch -- Post It to Social Media -- Promote Your Post -- Make an Ad -- Learning More -- Conclusion -- Chapter 4: Reviewing Performance of Campaigns -- Reviewing Campaign Analytics -- Reviewing Performance in Google Analytics -- Location, Location, Location! -- Using Campaigns and Ongoing Blog Posts -- Looking at Trends -- Dealing with Spam Traffic and Bots -- Looking at Traffic in Google Analytics -- Tracking Mobile Hits -- Using Dashboards/Reports -- Exporting and Scheduling Reports -- Learning More -- Conclusion -- Chapter 5: Fun with E-Commerce Analytics Part I: Shopify -- Understanding Conversion Tracking -- Why Shopify? Why "Live"? -- Get Started with Shopify -- Customize Navigation -- Adding the Product to the Front Page -- Tweaking and Payments -- Picking a Plan -- Setting a Price -- Making More Tweaks -- Updating Content -- Adding the Digital Product -- Buy Your Product -- Take a Deep Breath -- Learning More -- Conclusion -- Chapter 6: Fun with E-Commerce Analytics Part II: AdWords -- Get Started with AdWords