Introduction to social media marketing : a guide for absolute beginners

Contents -- About the Author -- About the Technical Reviewer -- Introduction -- Chapter 1: The Basics of Having Fun and Building Skills -- Return on Investment (ROI) -- The Skill of Social Media Marketing -- 2B or not 2B? B2B and B2C -- Engagement/PR -- Word of Mouth (WOM) -- Monitoring -- Posting: Promotions/Content -- Channels: Facebook, Twitter, and TBD -- Internal and Third-Party Tools -- Things Change -- Search Drill: Learning How to Learn -- Learning More -- Conclusion -- Chapter 2: Skillbox: Content -- Curation vs. Creation vs. Collaboration -- Create a Google Account/Gmail Address -- Start a Blog -- Search Drill: Find a Blog -- Create a Free Web Site -- Other Systems for Making Web Sites -- Make/Edit a Video -- Editing on YouTube -- Adjusting Digital Images -- Taking Screenshots -- Learning More -- Conclusion -- Chapter 3: Facebook Pages -- What Is a Facebook Page? -- Facebook Pages: To Do or Not to Do? -- Principle: What Is Facebook's Business Model? -- Creating a Facebook Page -- Posting to the Page -- Content! Content! -- Accessing Pages -- Facebook Page Links -- Facebook Page Usernames -- The More Things Change… -- Learning More -- Conclusion -- Chapter 4: Facebook Ads -- What Are Facebook Ads and Why Should You Use Them? -- When to Use Facebook Ads -- Purchase Intent -- Metrics for Measuring Facebook Ads -- Targeting an Ad -- Creating a Campaign -- And Now for Something Really, Really, Really Important -- Monitoring the Campaign -- Learning More -- Free Facebook Ads -- Conclusion -- Chapter 5: Twitter -- Twitter: To Do or Not to Do? -- A High-Level Overview of Twitter -- Creating a Twitter Account -- Posting to Twitter -- ROI and Strategy of Twitter -- Learning More -- Conclusion -- Chapter 6: LinkedIn -- LinkedIn: To Do or Not to Do? -- Understanding LinkedIn -- Creating a LinkedIn Page -- Posting to the Page