Introduction to public relations : strategies for digital and socially responsible communication

Janis Teruggi Page, University of Illinois at Chicago, Lawrence J. Parnell, George Washington University

"How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategies for Digital and Socially Responsible Communication, Second Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Since the practice of public relations is rooted in credibility, the authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign"--

MoreLess

Year of publication:	[2021] ; Second edition
Authors:	Page, Janis Teruggi ; Parnell, Lawrence J.
Publisher:	[2021]: Los Angeles : SAGE
Subject:	Öffentlichkeitsarbeit \| Public relations
Description of contents:	Table of Contents [gbv.de]