Introduction to the special issue information technology in retail : toward omnichannel retailing
Wojciech Piotrowicz and Richard Cuthbertson
| Year of publication: |
2014
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|---|---|
| Authors: | Piotrowicz, Wojciech ; Cuthbertson, Richard |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 4, p. 5-15
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| Subject: | Cross-channel | e-tail | in-store retail | mobile sales | multichannel | online selling | social networks | supply chain | Online-Handel | Online retailing | Einzelhandel | Retail trade | Lieferkette | Supply chain | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology | Soziales Netzwerk | Social network | Electronic Commerce | E-commerce | Verkauf | Selling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010391423