Introduction to the Special Issue on Market Segmentation
| Year of publication: |
2002
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|---|---|
| Authors: | Wedel, Michel ; Kamakura, Wagner |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 19.2002, 3, p. 181-184
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