Introduction to the Special Issue on Marketing Within the Enterprise and Beyond
| Year of publication: |
2011
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|---|---|
| Authors: | Chintagunta, Pradeep K. ; Desai, Preyas S. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 57.2011, 9, p. 1511-1512
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