Introduction to the Special Issue on Marketing Within the Enterprise and Beyond
| Year of publication: |
2011
|
|---|---|
| Authors: | Chintagunta, Pradeep K. ; Desai, Preyas S. |
| Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 57.2011, 9, p. 1511-1511
|
| Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Other identifiers: | 10.1287/mnsc.1110.1432 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10009293029