Introduction to the special section "brand and innovation interdependency"
Barry Bayus; Tim Oliver Brexendorf; Kevin Lane Keller
| Year of publication: |
2015
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|---|---|
| Authors: | Bayus, Barry L. ; Brexendorf, Tim Oliver ; Keller, Kevin Lane |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 5, p. 545-547
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| Subject: | Innovation | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011340286