Introduction: Understanding and managing loyalty in a multi-commitment world
| Year of publication: |
1993
|
|---|---|
| Authors: | Morrow, Paula C. ; McElroy, James C. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 26.1993, 1, p. 1-2
|
| Publisher: |
Elsevier |