Understanding and managing loyalty in a multicommitment world
| Year of publication: |
1990
|
|---|---|
| Authors: | Morrow, Paula C. ; McElroy, James C. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 20.1990, 4, p. 367-367
|
| Publisher: |
Elsevier |