To Investigate the Impact of Security, Reputation, Service Quality, Advertising, Involuntary Switch, Customer Service on Customer Switching Behavior in the Banking Sector of Pakistan
Year of publication: |
2022
|
---|---|
Authors: | Munir, Sahar ; MAJEED, Muhammad Imran ; Parvaiz, Ali Niamat ; Imtiaz, Muhammad ; Mobeen, Muhammad Mohsin |
Publisher: |
[S.l.] : SSRN |
Subject: | Dienstleistungsqualität | Service quality | Pakistan | Kundenzufriedenheit | Customer satisfaction | Bank | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Description of contents: | Abstract [papers.ssrn.com] ; Abstract [doi.org] |
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