Investigating Brand Verbal Fluency : when known brands do not come to mind
Year of publication: |
May 2018
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Authors: | Lambert-Pandraud, Raphaëlle ; Laurent, Gilles ; Gourvennec, Bernard |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 3, p. 304-315
|
Subject: | verbal fluency | consumer age | brand descriptiveness | brand recentness | cognitive decline | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kognition | Cognition | Markenartikel | Brand |
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