Investigating consumer knowledge of global warming based on Rogers' knowledge stage of the innovation decision process
Maria A. O. Dos Santos
| Year of publication: |
2012
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|---|---|
| Authors: | Santos, Maria A. O. Dos |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 36.2012, 4, p. 385-393
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| Subject: | Innovation | Wissen | Knowledge | Klimawandel | Climate change | Konsumentenverhalten | Consumer behaviour | Wissensmanagement | Knowledge management | Theorie | Theory | Entscheidung | Decision | Wissenstransfer | Knowledge transfer | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573861