Investigating consumer optimum stimulation level and exploratory online buying behavior

Claro G. Gañac

Year of publication:	2018
Authors:	Gañac, Claro G.
Published in:	DLSU business & economics review. - Manila : Univ., ISSN 0116-7111, ZDB-ID 2500625-3. - Vol. 28.2018, 1, p. 67-85
Subject:	Optimum stimulation level \| exploratory consumer behavior \| online shopping \| purchase decision model \| variety-seeking \| consumer innovativeness \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Kaufentscheidung \| Purchase decision

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