Investigating customer orientation impact upon business performance and competitive advantage : evidence from the accommodation industry
Year of publication: |
September 2015
|
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Authors: | Liow, Melissa Li Sa ; Yeow, Kim Chai |
Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 9.2015, 3, p. 33-46
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Subject: | Customer Orientation | Accommodation Industry | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Hotellerie | Hotel industry |
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