Relationship management, competitive advantage and performance of hotels : a resource-based view
Year of publication: |
2022
|
---|---|
Authors: | Ofori, Daniel ; Appiah-Nimo, Christina |
Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 23.2022, 3, p. 712-730
|
Subject: | competitive advantage | hotels | operational performance | Relationship management | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Hotellerie | Hotel industry | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
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