Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Pallavi Dogra, Arun Kaushal
| Year of publication: |
2023
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| Authors: | Dogra, Pallavi ; Kaushal, Arun |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 1, p. 98-120
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| Subject: | trust | website quality | familiarity | ease of use | online review | ratings | purchase intention | Website | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing | Bewertung | Evaluation | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.128151 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318246