Investigating generational differences in e-WOM behaviours: For advertising purposes, does X
| Alternative title: | Y? |
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| Year of publication: |
2011
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| Authors: | Strutton, David ; Taylor, David G ; Thompson, Kenneth |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 30.2011, 4, p. 559-587
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